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By Jason Zweig | Oct. 11, 2018 12:47 p.m. ET
If you can keep your head when all about you
Are losing theirs and blaming it on the Fed;
If you can trust yourself when guests on CNBC shout anew,
But make allowance for their shouting dread;
If you can wait and not be tired by waiting,
Or, surrounded by nonsense, don’t deal in nonsense,
Or, inundated in indicators, scoff at what they’re indicating,
And cherish the thought that uncertainty is immense….
(With abject apologies to Rudyard Kipling)
To read the rest of the column:
https://www.wsj.com/articles/when-markets-tank-do-this-1539276465
For further reading:
Books:
Benjamin Graham, The Intelligent Investor
Jason Zweig, The Devil’s Financial Dictionary
Jason Zweig, Your Money and Your Brain
Jason Zweig, The Little Book of Safe Money
Articles and other research:
Rudyard Kipling, “If–“ (poets.org)
The remarkable story of Rudyard Kipling’s “If” (DailyMail.co.uk)
When the Stock Market Plunges…Will You Be Brave or Will You Cave?