2000: Buying when prices are low is always a very scary proposition. The low prices that produce high future returns are not possible without catastrophe and risk. It cannot be any other way the most reliable way of earning high returns is to buy at low prices. And the only way of getting low prices is with economic, political, or military turmoil. Both the logic of the markets and history show us that when the sun shines the brightest, investment returns are the lowest. This is as it should be: stability and prosperity imply high asset prices, which result in low future returns.
William J. Bernstein, Efficient Frontier, Fall 2001,
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Some Summer Reading
2026: People are always asking me what I’m reading. Because I think and talk and read about investing all day long, I typically don’t read financial…
Latest articles
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Summon Your Courage and Buy Stocks
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What’s Luck Got to Do with It?
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You’re Not Paranoid. The Market Is Out to Get You.
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Messing Up the Closest Thing to a Sure Thing in the Stock Market
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What Bill Ackman Got Wrong With His Bungled IPO
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A Couple Won the Powerball. Investing It Turned Into Tragedy
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Why Your Fund Manager Can’t Beat Today’s Stock Market
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Hot Funds and the Curse of ‘Self-Inflated Returns’
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Thought of the Day
Money in Art, Money in Culture
Books
Jason is the author of “Your Money and Your Brain,” on the neuroscience of investing, and the editor of the revised edition of Benjamin Graham’s “The Intelligent Investor,” the classic text that Warren Buffett has described as “by far the best book about investing ever written.”







