Do You Like That Stock, or Do You Just Love its Ticker?

>Image Credit: Christophe Vorlet

Just about every investor wants safety, income and growth.

A small real-estate investment trust — Safety, Income & Growth Inc. — claims to offer exactly that. Its ticker symbol? SAFE.

Yet investing nirvana is never within easy reach, and financial labels don’t always mean exactly what they say….

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This article was originally published on The Wall Street Journal.


Further reading

Benjamin Graham, The Intelligent Investor

Chapter Five, “The Stock Ticker,” in Edmund Clarence Stedman, ed., The New York Stock Exchange (New York, 1905)

Michael J. Cooper, Orlin Dimitrov, and P. Raghavendra Rau, “A Rose.com by Any Other Name

Adam L. Alter and Daniel M. Oppenheimer, “Predicting Short-Term Stock Fluctuations by Using Processing Fluency

T. Clifton Green and Russell Jame, “Company Name Fluency, Investor Recognition, and Firm Value

Alex Head, Gary Smith, and Julia Wilson, “Would a Stock by Any Other Ticker Smell as Sweet

Martijn J. van den Assem, “Company Name Fluency and Stock Returns