Image Credit: Alex Nabaum
By Jason Zweig |  Oct. 11, 2019 12:28 pm ET
What would Jesus buy?
That question is spreading in the investing world, as evangelicals and other Christians seek investment management and financial planning to match their interpretation of biblical principles. The latest sign of the rise of faith-based investing was the launch of the Inspire International ESG exchange-traded fund on Sept. 30. Its ticker symbol? WWJD, short for the popular expression “What would Jesus do?â€
Many socially responsible investors favor companies that recruit LGBT workers or donate to Planned Parenthood and the like. By contrast, biblically responsible investors shun companies that profit from or support abortion, pornography, gambling, or LGBT issues.…
To read the rest of the column:
https://www.wsj.com/articles/when-god-guides-your-investment-portfolio-11570811305
For further reading:
Books:
Benjamin Graham, The Intelligent Investor
Jason Zweig, The Devil’s Financial Dictionary
Jason Zweig, Your Money and Your Brain
Jason Zweig, The Little Book of Safe Money
Articles and other resources:
Joachim Klement, “The Virtuous Investor“