Posted by on Apr 16, 2018 in Articles & Advice, Blog, Columns, Featured |

Image Credit: Christophe Vorlet


By Jason Zweig |  April 13, 2018 12:13 pm ET


Just about every investor wants safety, income and growth.

A small real-estate investment trust — Safety, Income & Growth Inc. — claims to offer exactly that. Its ticker symbol? SAFE.

Yet investing nirvana is never within easy reach, and financial labels don’t always mean exactly what they say….


To read the rest of the column: 

The Wall Street Journal




For further reading:


Jason Zweig, Your Money and Your Brain

Jason Zweig, The Devil’s Financial Dictionary

Benjamin Graham, The Intelligent Investor




It’s the Little Things That Can Color an Investor’s Outlook

Teach Yourself to Become a Better Investor

Is Your Brain Wired for Wealth?

Benjamin Graham, the Human Brain, and the Bubble

Inside the Madness of the Stock Market

1889: The Telegraph Ramps Up Trading Speed

For further reading:

Chapter Five, “The Stock Ticker,” in Edmund Clarence Stedman, ed., The New York Stock Exchange (New York, 1905)

Michael J. Cooper, Orlin Dimitrov, and P. Raghavendra Rau, “A by Any Other Name

Adam L. Alter and Daniel M. Oppenheimer, “Predicting Short-Term Stock Fluctuations by Using Processing Fluency

T. Clifton Green and Russell Jame, “Company Name Fluency, Investor Recognition, and Firm Value

Alex Head, Gary Smith, and Julia Wilson, “Would a Stock by Any Other Ticker Smell as Sweet

Martijn J. van den Assem, “Company Name Fluency and Stock Returns

Xuejing Xing, Randy I. Anderson, and Yan Hu, “What’s a Name Worth? The Impact of a Likeable Stock Ticker Symbol on Firm Value