Posted by on Jul 15, 2015 in Articles & Advice, Blog, Posts, Video |

Image credit: “The Forging of the Heads,” Johann Theodor de Bry, engraving after Karel van Mander, 1611, Rijksmuseum.


By Jason Zweig | July 15, 2015 10:14 p.m. ET

In this video interview with Scott Huettel for the CFA Institute, we discuss the neuroscience of investment decision-making. Chair of the department of psychology and neuroscience at Duke University, Huettel is one of the pioneers of neuroeconomics, an emerging discipline that combines the topics and methods of psychology, economics, and neuroscience. I highlighted some of his findings in my 2007 book on neuroeconomics, Your Money and Your Brain — among them, the tendency of the human mind to form expectations of a “hot streak” after as few as two repetitions and the intense surprise registered by the brain when an apparently predictable pattern is broken.

Because these biological responses are automatic and involuntary, it is vital for investors to put policies in place — in advance — to limit the damage that uncontrollable impulses can do in the heat of the moment.  In the Resources listed below, I link to several of the articles I’ve written over the past 15 years about neuroeconomics that suggest rules and procedures investors can follow to minimize the potential for error at the worst possible times.

Click here to watch the video.


Source: CFA Institute Enterprising Investor blog,


Can You Handle the Market’s Stress Test?

Finances and the Aging Brain

This Is Your Brain on Gains

Why We Can’t Let Go of Our Losers

So That’s Why Investors Can’t Think for Themselves

This Is Your Brain on Investment Advice

The Financial Crisis Has an Upside: “The Joy of Schadenfreude”

How to Control Your Fears in a Fearsome Market

Your Money and Your Brain (book excerpt)

The Thrill Is Wrong (part one, part two)

Benjamin Graham, the Human Brain, and the Bubble (a guest essay for the European Asset Management Association, beginning on p. 145 of this large PDF file)

Are You Wired to be Rich? (part one, part two, part three

The Trouble with Humans

What Can We Learn from Neuroeconomics?