Posted by on Oct 22, 2018 in Articles & Advice, Blog, Columns, Featured |

Image Credit: Alex Nabaum

By Jason Zweig | Oct. 19, 2018 11:48 a.m. ET


Some of the most interesting lessons in the emerging science of success are about failure.

In an upcoming book, The Formula: The Universal Laws of Success, Albert-László Barabási, a physicist at Northeastern University, describes what makes some ideas and people succeed and others fail. Among the insights: Market prices can be determined far more by popularity than most of us would care to admit.

Prof. Barabási is a network scientist, researching the dynamic forces that connect neurons in the brains of worms, govern which books become bestsellers, or help determine which financial assets burst into or out of favor….




To read the rest of the column:


For further reading:



Albert-László Barabási, The Formula: The Universal Laws of Success

Benjamin Graham, The Intelligent Investor

Jason Zweig, The Devil’s Financial Dictionary

Jason Zweig, Your Money and Your Brain

Jason Zweig, The Little Book of Safe Money

Articles and other research:


A Rediscovered Masterpiece by Benjamin Graham

Lessons and Ideas from Benjamin Graham

A (Long) Chat with Peter L. Bernstein